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Lime Crime Unicorn Hair Semi-Permanent Hair Color

Lime Crime Is Launching Rainbow Dye So You Can Fully Morph Into a Unicorn

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If you're a fan of the cult-favorite brand Lime Crime, you know that it's not just the cosmetic range's formulas that are rainbow-hued. The founder, Doe Deere, has been sporting cotton-candy-esque strands for many, many years. As it turns out, the self-professed "Unicorn Queen" has been using her own hair as inspiration for Lime Crime's newest launch! After three years of development, the company will be launching Unicorn Hair, a range of 13 semi-permanent hair dyes.

While we're not sure when the product line will launch yet, we can expect it's coming soon — Unicorn Hair already has a landing page on the Lime Crime website. Therefore, we know plenty of other information about the product. The colors range from baby pink to stone gray and feature fun names like Salad (a light green) and Leeloo, a vivid orange that pays tribute to Milla Jovovich's character (and her punchy hair) in The Fifth Element. The formulas are also vegan and cruelty-free.

Even more intriguing is the fact that you can choose from two different formulas: full coverage and tint. While full coverage is designed to add deep, rich pigment to strands, tint should be used to create a pastel glaze on platinum blonds. (Overall, the company recommends you use these dyes on medium blond or lighter colors.)

As with all semi-permanent rainbow color, the life of your dye job will depend on how you care for your hair, but if you're very cautious, it will likely last up to six weeks. Keep reading to see all 13 shades in their gorgeous glory, and stay tuned for more updates on this launch as they become available.

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