In recent weeks, we've seen Jessica Alba take her daughter to the nail salon, and Gwen Stefani has been known to treat her sons to manicures, but how far is too far when it comes to childhood beauty pampering? Salons have been offering questionable services to young ones for years now, and the trend doesn't seem to be dying down. In fact, girls as young as 11 are getting bikini waxes. "I feel it's part of hygiene . . . when it's appropriate and they need to, they'll be doing it," Kelly Burrus, the parent of a middle-schooler, explained to Good Morning America.
And while there are treatments offered that aren't quite as shocking, such as the Shirley Temple blow-out at Drybar, the question still remains: how is putting such a great emphasis on beauty affecting children's self-esteem? "If you're telling your daughter . . . on a Saturday we're going to spend six hours at the salon getting our toes done and our eyebrows done and straightening our hair, what are we actually teaching her about what's important?" said Dana Edell, founder of Spark, a grassroots organization working to help prevent and end the sexualization of girls. Watch the video above to see more.