Pretty Little Liars star Lucy Hale has lots to celebrate; she has been tapped by Avon's boutique brand Mark as its new brand ambassador. Her new roll involves more than just lending her visage to Mark's many ad campaigns, since Lucy will also be the spokesperson for Mark's m.powerment by Mark campaign, which helps to stop the cycle of dating abuse and partner violence against young women. She's following in the fashionable footsteps of past ambassadresses like Lauren Conrad and Ashley Greene.
"I'm incredibly proud to partner with a brand that is as passionate about empowering women as I am," Lucy said. "I've been a fan of Mark's products for years, but it was important to me to work with a brand that is truly about beauty on the inside and the outside." Her first ad campaign will be a part of Mark's August Magalog, which is an extra special issue for the brand: it's the celebratory 10th birthday issue for the Mark brand.