Two weeks ago, when a bunch of bloggers were tweeting about a trip with MAC, we knew something interesting was up. They were traveling to Toronto, donning lab coats, and visiting the beauty company's labs — the rest was, they tweeted, very exciting and top-secret stuff. "Hmm," we thought. "Sounds like these ladies are designing a makeup line." And indeed, it seems they were.
WWD Beauty Inc reports that MAC tapped 80 bloggers to suggest product ideas, then chose 10 winners to fly to Toronto for a whirlwind makeup-making meeting. The bloggers visited Canada on April 14, spent a day in the MAC labs, and finalized product names and textures. The limited-edition collection, which comprises eye shadows and lip glosses, will be an online exclusive. No word on a collection name or colors yet, but we're beyond excited to see what some of our favorite beauty bloggers came up with.