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MAC Blogger Collection to Launch in 2011 2011-04-27 16:32:52

MAC to Launch a Blogger-Designed Makeup Collection

Two weeks ago, when a bunch of bloggers were tweeting about a trip with MAC, we knew something interesting was up. They were traveling to Toronto, donning lab coats, and visiting the beauty company's labs — the rest was, they tweeted, very exciting and top-secret stuff. "Hmm," we thought. "Sounds like these ladies are designing a makeup line." And indeed, it seems they were.

WWD Beauty Inc reports that MAC tapped 80 bloggers to suggest product ideas, then chose 10 winners to fly to Toronto for a whirlwind makeup-making meeting. The bloggers visited Canada on April 14, spent a day in the MAC labs, and finalized product names and textures. The limited-edition collection, which comprises eye shadows and lip glosses, will be an online exclusive. No word on a collection name or colors yet, but we're beyond excited to see what some of our favorite beauty bloggers came up with.

Join The Conversation
Annie-Tomlin Annie-Tomlin 6 years
I'm excited to see what everyone developed. Lots of fun people contributed to this project.
ItsGlisten17 ItsGlisten17 6 years
Oh that's a little disappointing! I should be making something then! :P
jolieme jolieme 6 years
O God lucky!!!!!!!.
MeiGaku MeiGaku 6 years
omg christine from temptalia HAS to be one of them! she's EPIC!
Annie-Tomlin Annie-Tomlin 6 years
No word on when it will be out, but MAC has told me that details will be coming in the next month or two. Will keep you posted, and of course, when the participating bloggers are revealed, they'll have tons to share.
Advah Advah 6 years
So THAT's what Karen from MBB's been up to!! This is so exciting, I can't wait to see what she came up with!! Any details on when the collection will be out?
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