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MAC x Rodarte Controversy: A Headline of 2010

Biggest Headlines of 2010: Lipstick Gets Political

One of the year's most anticipated makeup collaborations wound up never happening. When makeup giant MAC teamed up with buzzed-about design duo Rodarte for a limited-edition color collection, beauty and fashion fiends were excited about the possibilities. That all changed when people saw descriptions of the Mexico-themed color collection, which featured product names such as Factory and Juarez — insensitive allusions, they said, to the brutal murders of hundreds of female factory workers in Ciudad Juarez.

In response to the outcry, MAC eventually canceled the collection before it ever hit stores. Instead, in mid-August the company donated its projected global profits to organizations that help women and girls in Juarez. For Rodarte, the controversy resulted in a more private approach to fashion week, as backstage access was tightly controlled for its September runway show.

Image Source: Getty
Join The Conversation
Annie-Tomlin Annie-Tomlin 6 years
Yes, it's interesting -- thin models are everywhere, but Rodarte consistently chooses *extremely* thin models for its shows. They aren't the only ones, but I remember being shocked by a few girls' thinness at their shows. Considering how thin most models are, that's saying something.
Burkina Burkina 6 years
The two sisters behind Rodarte have been under fire in the past. And as two women who are not size zeroes their models are deathly thin time and time again.
French-Kiss French-Kiss 6 years
I'm glad a read the article, because the picture didn't make me want to ! Just horrible.
ashleyheatherr ashleyheatherr 6 years
The model does look terrible.
Sky-Princess Sky-Princess 6 years
When I first saw this picture I thought it was going to be an article on the fashion industry and overly skinny runway models. This woman definitely looks like death warmed over here!
Annie-Tomlin Annie-Tomlin 6 years
I don't think Rodarte was going for "pretty" with this runway look. Instead, they sought a ghostly, otherworldly look. This model, Jamie Bochert, walked the Fall 2010 show that inspired the makeup line. I like runway makeup that isn't necessarily pretty if it goes along with a concept. In this case, the whole clothing collection was inspired by the Mulleavy sisters' exploration of Mexico, Juarez, and the concept of sleepwalking. So the show's inspiration led to the makeup line, which led to the controversy. I think MAC handled the situation well, and the silver lining to this cloud is that women in Juarez are receiving resources and attention.
TammyO TammyO 6 years
Not to be nerdy #8, but that photo is far from an accurate description of what a hobbit is supposed to look like. But yeah, that model is hideous.
AmberHoney AmberHoney 6 years
That really is a HEADline and it is the scariest thing I've ever seen!
HoneyBrown1976 HoneyBrown1976 6 years
Florida Snow, you beat me to it. I thought the same thing! If that's chic, I'll hang with the "bag ladies".
Florida-Snow Florida-Snow 6 years
I'm sorry but the model in the photo looks like Death. I may have nightmares.
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