Make Up For Ever has just launched a two-fold campaign called Lash Pimpin'. The first part includes 55 types of reusable, nylon faux lashes. The second part is Flash Color, 24 shades of highly pigmented eye makeup that was previously available to professionals only.
One of the coolest parts about this launch is that Make Up For Ever has joined forces with Sephora to run a contest to see who can send in images of the wackiest, wildest, and most inventive lash looks. The winner gets $1,000 worth of Make Up For Ever goods, a trip to Paris (for two), and a private makeup lesson with Make Up For Ever founder Danny Sans.
I just had to tell you guys about this. Do you think you'll enter? FYI, there are no rules when it comes to using any product you like you create the most badass lash. Good luck!