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Mally Couture Color Custom Blush

New Product Alert: Mally Couture Color Custom Blush

I first introduced you to presto-chango makeup back in March '07 and now, Mally has just come out with another kind of "magical" makeup called Couture Color Custom Blush ($25). This lightweight, cream blush comes out of the tube a sheer, white shade and transforms into either a deep berry or a medium rosy color as it gets rubbed into your cheeks. Blend gently for a natural glow, or keep blending for a deeper, darker effect.

The blush was inspired by the gorgeous natural flesh of Mally's baby girl. She wanted to make something rich in pigment, yet featherweight in texture, to create the most natural as possible look. I find that the rose shade suits my fair skin the best, but for anyone who is olive or dark skinned, I'd go with berry.

For first-time users, I recommend applying it to the back of your hand to test out the amount and to see how much blending you'll need. Are you excited to try this customizable, cream blush?

Join The Conversation
soulight soulight 9 years
"My paper is basically emotionless, I've asked it, but O-Glow and others all turn paper vivid colors." Could not stop laughing when I read this quote at work! Priceless!
pharm_chick pharm_chick 9 years
isnt this similar to what almay has out already.. the 'smart blush' that is white when it comes out but turns into whatever shade of pink looks best on you?
pywacket pywacket 9 years
They aren't really mood blushes at all since they turn color when using gloved hands to rub them into white paper (yes, of course, I've tried it!). My paper is basically emotionless, I've asked it, but O-Glow and others all turn paper vivid colors. By the way, mood makeup has been around forever. The following is a portion of an ad for Tangee Natural, a forerunner to the aforementioned. "A secret of beautiful women for over 70 years, Tangee lipstick moisturizes lips to prevent drying and chapping and looks freshly applied for hours. One of the first lipsticks my mother allowed me to wear was this product, purchased by her from the dime-store (Winn's in the '70's), which she had used ages before (in the '50's). Tangee Natural purported to be a mood lipstick, turning the perfect color on each person. Hah! In actuality, it looked scary fuchsia when applied and was near impossible to remove (O-Glow, anyone?). Tangee used to be really cheap, but now it's apparently only available at the Vermont Country Store for $14.95, which would be a real bargain if you wanted to be hot pink, I guess. It does stain really well, so if long-wear is your goal, you're golden (in a blue-red sort of way).
mrssaleem mrssaleem 9 years
i've been using o-glow for about 6 months. first i hated it, then i loved it, then it stopped changing color on me at all. i'm done with mood-blushes.
emalove emalove 9 years
Sounds nice...I like cream blush a lot. But not as much as cheek stain or gel blush.
WiCkeD_LaDy WiCkeD_LaDy 9 years
yeah, this sounds magical, so it adapts to your skin tone
aimeeb aimeeb 9 years
gooz1231 gooz1231 9 years
that is way too much effort for a blush. why not just buy one that suits your skin, instead of having to blend and blend (and tug on your skin)?
bastylefilegirl bastylefilegirl 9 years
So basically it's the same thing that Smashbox ( O-Glow) except this is a creme formulation? Lets get more orginal makeup artist!
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