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Marc Jacobs Dakota Fanning Ad Banned in UK

Marc Jacobs Perfume Ad Gets Banned Across the Pond


UK advertising censors weren't pleased with the way Dakota Fanning, 17, was shot for her new Oh, Lola! print campaign, and have duly banned the ad from appearing in magazines nationwide. "We considered the ad could be seen to sexualize a child," the Advertising Standards Authority said in its ruling, according to WWD. "We therefore concluded that the ad was irresponsible and was likely to cause serious offense."

The photo in question is above, and there is something a little Lolita-esque about it (Lolita in the pop cultural sense, not in the actual Vladimir Nabokov novel sense). However, and as unfortunate as it may be, "sexy" teenage girls are far from a new thing in advertising. But what do you think, though? Was it an overreaction to ban this ad, or should we be working to decrease the sexualization of young women however we can?

Join The Conversation
bobbisgirl bobbisgirl 5 years
It's funny to me that we Americans always get called prudes. Well, I guess we're not the only ones!! (and please, Marc Jacobs, don't pretend that it's all innocent and you had no intention of the ad being sexual at all....)
Icequeen81 Icequeen81 5 years
I mean obscene
Icequeen81 Icequeen81 5 years
i found it odd why is the bottle there is kind of abcene
Jessiebanana Jessiebanana 5 years
I love Dakota and I do like the "look" of the ad, but I do think it's creepy in the sense that's she's 17 and she looks 17. I respect her as actor and I've think she's displayed a lot of maturity in the business so it makes me want to overlook this, but she is still a teenager and this ad isn't subtle in it's suggestiveness at all. This ad is sexually appealing and it shouldn't be.
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