Okay, I give up. Is today officially Celebrity Fragrance Commercial Launch Day or something? Did I miss the memo? First it was David Lynch's ad for Gucci, then Brit and Paris got bird-brained for theirs. Now Mariah Carey is singing about her scent, M. It's hard to believe that a 37-year-old woman is this much into clouds, nakedness and butterflies in a non-taxonomic way.