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The man behind Kim Kardashian [1] West's famously contoured face is finally creating his very own makeup line. (Hear that? It's our bank accounts crying.) According to WWD, celebrity makeup artist Mario Dedivanovic has a new collection in the works [2] after years of getting approached about starting one.
Dedivanovic [3] previously collaborated with Kardashian [4] for her KKW Beauty line [5]. He also partnered with Anastasia Beverly Hills on a custom eye shadow palette in the past. Now, after 20 years in the industry, he's channeling his expertise into a collection of his own. "I felt like I needed to have at least 20 years of experience as an artist to do that," Dedivanovic told the publication. "I'm on almost 19 years now of being a makeup artist, so that 20-year mark is approaching."
Like most things in life, creating a makeup line is a process, and Dedivanovic won't release products until he gets it right. "I'm a perfectionist," he said. "People expect something great from me, and I expect something great from myself. I've had a couple of opportunities that I walked away from — I mean multi-, multi-, multimillion-dollar deals that I've walked away from — because in the end, during the contractual period and attorneys and all that, I didn't get what I wanted. Walked away literally from gazillions of dollars."
Though Dedivanovic has already begun conceptualizing his line, he shared that he is still on the hunt for a business partner to make it happen and often receives offers from investors. But being the perfectionist he is, Dedivanovic doesn't plan on rushing his cosmetic line. "I like the old-fashioned way of struggling, paying your dues, and slowly reaching a little bit of success, a little bit at a time. With the makeup line, it's the same thing. I'm not in a rush."
Only time will tell as to exactly what his upcoming collection will look like, but we probably won't be the only ones to say that our cheekbones are ready.