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Men in Makeup: Hot Trend, or Just a Vague Possibility?

Today's edition of Salon has a thought-provoking story about men who wear makeup. Using Zac Efron's deeply bronzed face as a launchpad, the story discusses the makeup use of other "pretty boys" such as John Mayer, Ryan Seacrest and Pete Wentz.

But just because a few male celebrities are wearing makeup, does that mean that your average Joe will follow suit? Salon uncovers a kernel of possibility when examining the international trend:

If foreign markets are any indication, we may be slathering on foundation soon enough. The U.K. drugstore giant Boots has started carrying a men's makeup line, and H&M in London stocks mascara in its men's section. In Asia, Japan's Gatsby line of men's makeup and South Korea's Man Holding Flower line by Somang featuring "Color Lotion" are doing brisk business.

I've already talked about the preference for pretty in Japan, and Clinique includes a bronzer and concealer in its men's grooming line. (It sells better in Europe than in the States.) Despite these signs of change on an international level, most American guys aren't yet ready to become a frequent shopper at Sephora. A 2005 GQ survey reported that "92 percent of men would not wear makeup even if it guaranteed them a more fulfilling sex life." (And if a little hotsy-totsy won't motivate them, then I don't know what will.)

Most guys I know are more interested in being well-groomed than they were five years ago, but I think it'll be a loooong time until the average dude is powdering his nose—if that ever happens. (Gender roles, anyone?) So I'm curious: Do you think we'll ever see the day when most guys wear makeup on a regular basis? Are younger guys more open to the idea? And why, oh, why, does Zac use such a heavy hand with his bronzer?


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