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Men in Makeup: Hot Trend, or Just a Vague Possibility?

Today's edition of Salon has a thought-provoking story about men who wear makeup. Using Zac Efron's deeply bronzed face as a launchpad, the story discusses the makeup use of other "pretty boys" such as John Mayer, Ryan Seacrest and Pete Wentz.

But just because a few male celebrities are wearing makeup, does that mean that your average Joe will follow suit? Salon uncovers a kernel of possibility when examining the international trend:

If foreign markets are any indication, we may be slathering on foundation soon enough. The U.K. drugstore giant Boots has started carrying a men's makeup line, and H&M in London stocks mascara in its men's section. In Asia, Japan's Gatsby line of men's makeup and South Korea's Man Holding Flower line by Somang featuring "Color Lotion" are doing brisk business.

I've already talked about the preference for pretty in Japan, and Clinique includes a bronzer and concealer in its men's grooming line. (It sells better in Europe than in the States.) Despite these signs of change on an international level, most American guys aren't yet ready to become a frequent shopper at Sephora. A 2005 GQ survey reported that "92 percent of men would not wear makeup even if it guaranteed them a more fulfilling sex life." (And if a little hotsy-totsy won't motivate them, then I don't know what will.)

Most guys I know are more interested in being well-groomed than they were five years ago, but I think it'll be a loooong time until the average dude is powdering his nose—if that ever happens. (Gender roles, anyone?) So I'm curious: Do you think we'll ever see the day when most guys wear makeup on a regular basis? Are younger guys more open to the idea? And why, oh, why, does Zac use such a heavy hand with his bronzer?


Join The Conversation
Annie-Tomlin Annie-Tomlin 6 years
Wow, that's interesting. I'd never heard that. Next time I travel, I'm going to be on the lookout for powder-toting men.
starrynite45 starrynite45 9 years
it's weird lol but who cares...if men also wanted the equal & right to wear make up like women wanted to do anything that guys do too xD for me it's ok if it's not too over-powdered xD
karlorene karlorene 9 years
hahaha yeah right- it's hard enough to make my boyfriend put on chapstick if he needs it
SassAndBide SassAndBide 9 years
annamae1 annamae1 9 years
creepy... straight-up creepy...
Miss-Delicious Miss-Delicious 9 years
I dont like that idea of guys wearing makeup... for a movie role is one thing, but just as an everyday thing, no way.
UrbanBohemian UrbanBohemian 9 years
For actors, men generally wear makeup to stand out on camera. But when it's not done for a performance, I can see guy makeup being a little dicey. I don't know; my attitude is mixed. Just because a guy is spotted wearing makeup doesn't necessarily take away his masculinity. But it may not add to it either.
mmont55 mmont55 9 years
Undecided on this.
leahlarocco leahlarocco 9 years
Ok I work in the music industry with all these guys who think it looks cool to wear makeup. It's a huge turnoff. I mean honestly, the days of KISS are over, people.
k8-rckstr k8-rckstr 9 years
haha my dad told me the same thing i brought home a guy with full sleeve tattoos and two nose rings instead ;) hahaha
emalove emalove 9 years
I DESPISE makeup of any sort on a is SUCH a turn-off to me. I also hate earrings on men...I think that comes from my dad, he always told me when I was younger never to bring home a guy with an earring. Haha. I never did though...
flutterpie flutterpie 9 years
a couple weeks ago my boyfriend was meeting my family but he had just gotten off a plane and he had dark circles around his eyes, he asked me for something "not too girly" to cover it up, i said well i have concealer and he asked "is it manly" i said its makeup, he opted out. moral of the story: my boyfriend is a complete guys guy, there is no way he will go full on drag queen
RockAndRepublic RockAndRepublic 9 years
The only makeup i like on guys is eyeliner(it brings out your eyes), the only guy i like it on is Jared leto.:D love love love!
PartyBarbie PartyBarbie 9 years
I like pretty boys but they must have a tough-ness to them. If I was sharing makeup with my tough (very goodlooking) boyriend it would creep me out. Ha. He's supposed to take out the trash and change my car's oil not apply foundation and gloss. I do love rockers with guy-liner but that's as far as it goes.. regular guys should stick to grooming and not fuss with makeup.
glam-sugar glam-sugar 9 years
I agree on Jack Sparrow being the only one allowed to wear makeup and look good. Most guys just can't pull it off.
pennylane pennylane 9 years
if guys are wearing eyeliner for a show or theatrical purpose that is so different from wearing makeup the way zac efron does... looking at him actually makes me nauseous
terryt18 terryt18 9 years
Yeah for real way to promote the stereotype that if a man wears makeup he's automatically gay. none of my gay friends wear makeup, unless you include lip balm.
tralalala tralalala 9 years
I think it's funny that a lot of girls are like "eww makeup!" bu then talk about how hot guys in movies and magazines are. They're wearing makeup! even in just red carpet pictures, ther manliest of men are wearing makeup. A lot of my guy friend s wear full on makeup, but I guess things are different with people in film? But really, makeup on men doesn't = gay.
erratic-assassin erratic-assassin 9 years
jack sparrow is the ONLY man allowed to wear black eyeliner.... other than that, it's all-naturale for MY man! I'M the only one who should be shopping at MAC. most of the guys that go into MAC ARE makeup artist...not always necessarily for them. so wrong....cant do it...wont accept
RaggedAnn RaggedAnn 9 years
I don't think it's a certainty-possibility, but I can see the strides we've made in men's grooming increasing. I'd still like to think of makeup as girls-only, just because I like having something to ourselves (:-]) but if a guy wants to wear it, more power to him. Even if it's past simple "grooming" (which is what you could argue someone like Efron is doing), if they have the guts to pull it off, awesome. It's up to the individual, after all. I just wish we didn't automatically judge a guy with makeup on.
Novaraen Novaraen 9 years
Ok...if your a performer of some type and you're on stage i think rocking the eyeliner is cool. But seriously...i really dont want to see makeup on my guy. Zac(zaquisha)Efron and the other guy celebs who wear foundation are being called gay on every site around. Not a good thing. Just be a man dammit and wash your face!
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