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Men's Mattifying Products Are Becoming More Popular 2010-07-21 14:00:51

(Non)shiny Happy People: More Men Are Headed to the Matte

It's no secret that the men's grooming market has peaked in popularity over the past few years. In fact, it's an industry that's jumped from $3.8 billion in sales from 2004 to $5.6 billion in 2009. It's also a fact that thanks to the composition and thicker nature of men's skin, they tend to produce more oil. Enter the rise of the men's mattifier.

"Men are not going to powder their faces or walk around with those oil-blotting tissues that women carry, but a mattifying moisturizer is something you can just slap on in the morning," GQ's Jason Chen told The New York Times. With a rise in offerings from brands like Kiehl's, which has a Blue Astringent Herbal Lotion ($11-$27), and the Matte For Men line on the market, the oil-absorbing products business is booming.

I think 42-year-old lawyer Karl Gerstheimer said it best when he told the NYT, "I don't want to look like Mr. Oily Face." Sager words were never spoken, sir.

Image Source: Thinkstock
Join The Conversation
postmodernsleaze postmodernsleaze 7 years
^ I agree, Classical. I'd also be down for trying this, especially as a summer moisturizer. The problem is, many men's products are very heavily fragranced so that they smell "masculine" and remove any feminine connotations. I do not use anything fragranced on my face, it's too irritating.
ClassicalTorture ClassicalTorture 7 years
I know a guy from Japan who carries oil-blotting tissue and says it fairly common over there to do so. Even though I'm female, I'm wondering if I should try some of these products. My skin is very oily and I always get shiny about an hour after I put on powder. Maybe I need to try something stronger?
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