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Mintel Makeup and Beauty Trends For 2010

How Predictable Are 2010's Beauty Trends?

Mintel, a company that creates "Beauty Innovation Forecasts" each year, has come out with what it says will be the beauty trends for 2010. So what does Mintel say we'll see more of? Apparently, next year will be full of these things:

  • Products that claim to enhance psychological well-being
  • A new, more result-oriented focus on natural and organic products
  • More formulations claiming to protect skin from environmental aggressors
  • Even more treatments using biochemicals and claiming to have effects similar to Botox and other cosmetic procedures.

Only thing is, a lot of these trends have been around for a while. Plus, most products that skyrocket to success start out with a groundswell of support from actual consumers, not a market prediction from on high. What do you think of top-down prognostications like this? Can someone actually predict what you'll be excited about, or is it a whole lot more complex than that?

Image Source: Getty
biarose biarose 7 years
I definitely think organic and "natural" products (whether they are what they claim or not) will become more popular. I'm hoping there will be more awareness about animal testing but I'm not holding my breath.
fauxcat fauxcat 7 years
For that matter, what were the 'trends' of 2009?
Hello890 Hello890 7 years
Those predictions are way too broad to mean anything and I agree, those trends have been around for awhile. Maybe if they labeled them "beauty trends for this decade" or something, but not "2010 beauty predictions".
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