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Misleading Nivea Ad Gets Banned in the UK

UK Cracks Down on Another Misleading Ad

The UK's Advertising Standards Authority has been cracking down on misleading beauty ads lately, and a Nivea spot is the latest to get guillotined. Apparently, the ad indirectly suggested that 37 percent of Nivea Visage Anti-Wrinkle Q10 Plus ($20) users "felt more attractive now than they did 10 years ago."

In reality, the data, which was completely unconnected to the product in question, came from a study that simply asked women if they felt more attractive now than they had a decade before. Given the fact that less censorship goes on in the US, do you think we need more consumer protection? Or is it silly to believe ads in the first place?

Join The Conversation
stephley stephley 6 years
It's silly to believe ads, but I like the idea that companies shouldn't be allowed to just throw anything they can at the consumer and hope it sticks. We wouldn't long believe or respect people we interact with in our personal and professional lives if they randomly made things up.
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