You know the old saying: If at first you don't become America's Next Top Model, try, try again. That's exactly what five former ANTM contestants are doing — with a little help from Tyra and product placement, of course.

Would-be models Bianca, Renee, Lauren, Dominique, and Fatima are all participating in Modelville, a reality show within The Tyra Banks Show. Beginning in today's episode, they'll live in a New York City apartment and compete to win a $50,000 modeling contract with beauty brand Carol's Daughter. How do they do that? By creating, producing, and starring in their own TV commercials, of course. Oh, the hijinks that will ensue. Among Lauren the punk rocker, Bianca the Blonsky-fighter, and Dominique the drama queen, we should be in for some laughs.