The launch party gave us some insight into Kate the fragrance, but today WWD reports more details and previews the ad campaign. The scent is a floral musk, with top notes of orange blossom absolute, forget-me-not and pink pepper. The scent's heart notes are lily of the valley, heliotrope, magnolia, peony, and rose petal. Base notes include sandalwood, musk, vetiver, ambret seeds and patchouli—something that doesn't surprise me, considering Kate's penchant for slumming it at outdoor rock festivals.
"When I put it on I want to feel fresh and light and as the day goes on I want to feel sexier," Kate told WWD. But if you, too, want to put it on, you'll have to head to Europe or Asia this September; Americans won't get a chance to buy it until a year later.
Rumor also has it that Miss Moss is collaborating on a hair care line with stylist friend James Brown. (That's exciting, but not half as exciting as it would be if Kate had done so with the late, great godfather of soul.) Anyway, I'm looking forward to hearing the first reviews of Kate's fragrance. Then again, considering her popularity, it could smell like Pete Doherty and it would still make millions.