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More Men May Be Opening Their Eyes to Makeup

As the saying goes, put your best face forward — but does a best face always include makeup . . . even for men? Well, the findings of a recent survey show that more than 80 percent of Korean men think that looking "tidy" gives their performance an extra boost in the workplace.

We've heard of women encountering not-so-pretty beauty issues with employers, but there's still a difference between a fresh face, and one full of makeup. The study goes on to say that, while the majority of the men purchased lotion and toner most frequently, guys are becoming more beauty-conscious by picking up items like shine-reduction powders and blemish correctors.

It seems to be a growing trend in several countries that many males are taking a less macho approach to beauty. Have you noticed grooming changes with the men in your life?


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