Australian makeup artist Rebecca Morrice Williams founded Becca after not being able to find the perfect foundation. Becca's products are all about complexion perfection, so they utilize light to play up natural features. Of course the vlogger community quickly got behind these made-for-social-media offerings. According to Kathleen Fuentes of KathleenLights, "A lot of people got obsessed with highlighting because of Becca."
Becca's creamy luminescent Shimmering Skin Perfectors ($41) are favorites of Wayne Goss of gossmakeupchat, who recommends applying them underneath foundation for a radiant look or over it for a more glowy effect. And although the liquid version is the original formulation, Kathleen believes that the Pressed version ($38) reigns supreme.
One of Becca's biggest accomplishments was its collaboration with Jaclyn Hill on a universally flattering Champagne Pop ($38) shade, which broke Sephora’s record for the most-purchased product on its first day of release.
To help you blend in all of that shimmer, snag the label's bestselling multitasking The One Perfecting Brush ($49). This 3.5-inch-wide tool was made to take the guesswork out of picking a brush as it can apply liquids, creams, and powders with airbrush-like quality.
New launches that are sure to make appearances in YouTube tutorials include the Shadow & Light Brow Contour Mousse ($25) — created to work together to enhance brows from filling in sparse areas to highlighting the brow bones — and Backlight Priming Filter ($38) to blur imperfections and prep skin before foundation.
Gorgeous selfies, here we come!