Skip Nav
Beauty Trends
These Are the Top 10 Summer Haircut Trends According to Pros
Beauty Tips
The Beauty Products I'm Using in My 30s That I Avoided in My 20s
Beauty News
This Muslim Bride Wore Zero Makeup at Her Wedding — and Why She Did It Is Eye-Opening

Net-A-Porter Beauty Launch

Net-a-Porter Adds Beauty For Greater One-Stop Shopping

Long heralded as one of the biggest online hubs for luxury fashion, Net-a-porter is expanding its reach to include beauty. The site will launch its "The Quintessential Edit" on March 20, which is slated to include products ranging from 3Lab to Chantecaille to Le Métier de Beauté. This shift is fresh off the heels of the site's inclusion of menswear and discounted goods. "As we started to expand it was a disconnect to not be able to offer beauty," Alison Loehnis, the company's managing director, said to WWD. "By being at the front lines, we have an enormous amount of insight and exposure to talent and also product."

The Quintessential Edit will have a home on net-a-porter.com, and the company stresses that there are no plans to create a stand-alone business. Loehnis said that Net-a-porter is and always will be a fashion business above all else. But she understands the importance of beauty curation. "It's so interesting because we have this panel of just under 10,000 customers that are superusers who provide us with amazing insight," she said. "Beauty is the chart topper without fail." The Quintessential Edit will be making plenty of customers that much happier.

Join The Conversation
Taraji P Henson MAC Viva Glam Second Collection
Award Season Trends For 2017
Do Sephora Beauty Insider Points Expire?
Why Muslim Bride Wore Zero Makeup at Her Wedding
From Our Partners
Latest Beauty
All the Latest From Ryan Reynolds