Iconic (and often knocked-off) leather goods brand Louis Vuitton has hired perfumer Jacques Cavallier-Belletrud to come up with its first scent in decades, and now the beauty world is abuzz with speculation about what kind of scent Vuitton will come out with. Cavallier-Belletrud is a third-generation scentmaker from Grasse, France, (perhaps the world's most famed perfume region), and he's the nose behind lots of designer fragrances, including perfumes as diverse as Issey Miyake L'Eau d'Issey, Jean Paul Gaultier Classique, Stella McCartney Stella, and Christian Dior Midnight Poison.
Given Cavallier-Belletrud's varied roster, it might be best to look at Vuitton's head designer, Marc Jacobs, to discern what genre the perfume is likely to fit into. Luckily, Marc already has several fragrances of his own, which tend to skew into the light floral category. Grasse perfumers are also known for their florals (and they're the dominant scent varietal in the current market), so perhaps we'll be looking at something fancy and flowery.