Skip Nav
Celebrity Hair
These Are the 10 Hottest Hollywood Hair Colors For 2018 — According to Experts
Beauty News
The 17 Prettiest Engraved Highlighters Money Can Buy
Is the Maybelline Purple Palette Available in the US?
Beauty News
This Popular Purple Maybelline Palette Is FINALLY Available in the US

New Pantene Packaging

Pantene Gets a Makeover

If you find the eternal sameness of the Pantene bottle comforting, then you're in for a rough time. The brand is giving all of its packaging and marketing an overhaul. The new bottles will be shinier, more colorful, and differently shaped than their predecessors.

What's more, they won't be arranged in the usual way on store shelves. Instead of having all the shampoos and conditioners together, all the products for a given hair type will instead be in the same area, including styling products like mousse. Pantene is the most popular shampoo brand, and it's been Bella readers' favorite in the past. Do you think this change was necessary?

The Beauty Elixir Every Hair Type Can Use
Priyanka Chopra Beauty Interview
Micellar Water Hair Benefits
Best Leave-In Conditioners
How to Hydrate Dry Winter Hair?
Priyanka Chopra Just Signed a Huge Beauty Deal With This Major Hair Care Brand
Priyanka Chopra Beauty at the Emmys 2017
Lilly Singh New Face of Pantene
Best Conditioners For Fine Hair
Lilly Singh New Face of Pantene
Priyanka Chopra Beauty Interview
Priyanka Chopra Beauty at the Emmys 2017
From Our Partners
Latest Beauty
All the Latest From Ryan Reynolds