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New Pantene Packaging

Pantene Gets a Makeover

If you find the eternal sameness of the Pantene bottle comforting, then you're in for a rough time. The brand is giving all of its packaging and marketing an overhaul. The new bottles will be shinier, more colorful, and differently shaped than their predecessors.

What's more, they won't be arranged in the usual way on store shelves. Instead of having all the shampoos and conditioners together, all the products for a given hair type will instead be in the same area, including styling products like mousse. Pantene is the most popular shampoo brand, and it's been Bella readers' favorite in the past. Do you think this change was necessary?

GummiBears GummiBears 7 years
Doesn't matter to me. Pantene never worked for my hair anyways.
themagiccarrot themagiccarrot 7 years
a change in the packaging was a good idea, but i'm not a fan of the end result.
snarkypants snarkypants 7 years
i love pantene, but don't really have an opinion on the packaging
Ms-Chicklet Ms-Chicklet 7 years
I've never had good luck with Pantene. Even their volume shampoo and conditioner left my hair flat and gummy.
jourdy-marie jourdy-marie 7 years
Yes, This is fun and exciting...why not change? They've been that way for a while, lets make em fun!!!
hippiecowgirl hippiecowgirl 7 years
I like Pantene products. I don't think the new packaging was necessary and I don't enjoy the look of the finished product. It looks cheap in a not-so-good way. I am kind of excited at the new way things will be arranged on the shelves.
qtpie qtpie 7 years
I find that Pantene makes my hair super oily.
tlsgirl tlsgirl 7 years
I don't understand the dried out hair - mine is always super smooth when I use Pantene.
g-hockey1 g-hockey1 7 years
This new packaging isn't necessary, but it's really pretty. I <3 Pantene!
postmodernsleaze postmodernsleaze 7 years
Pantene leaves my hair a static-y mess, so I never use it (therefore, I don't really care about the repackaging). I don't know if I'm really into the whole holographic thing though. It looks really busy and more difficult to read. My dad has been a faithful Pantene user since the 80s. I'm waiting for him to start complaining about how he can't find his usual shampoo haha
DontStpTheMusic7 DontStpTheMusic7 7 years
Is that holographic packaging? I don't like it, but I don't like Pantene itself either so I guess it doesn't matter. Like others, I have heard that it is really bad for your hair.
Sky-Princess Sky-Princess 7 years
I definitely have to agree that Pantene dries your hair out. I have tried multiple Pantene formulas hoping they will work, and everytime I end up with dull, dry, frizzy looking hair. I seem to get the best results with the Garnier hair product line.
Faylinn Faylinn 7 years
I'm surprised that Pantene didn't go for a more sleeker, salon packaging style since they're always comparing themselves to the more expensive brands.
mdemariah mdemariah 7 years
Well, if the quality is as good, this can just be a good thing can't it? There are billions of new products and Pantene had to get updated, even if there are designs I'd prefer, this isn't bad at all.
franceslopez franceslopez 7 years
Hmm, I'm not really a Pantene fan, it's actually really bad for your hair and scalp. But regardless, I don't think the new packaging was a good idea at all! It's fine that they want to update the product design, but the shiny holographic stuff? Pass. It makes it look like those ridiculous men's deodorants that have sleazy 'hotties' wowing the pants of various girls.
DeppObsession DeppObsession 7 years
I love Pantene. This is one product line that works great for my hair
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