Skip Nav
Beauty Trends
These Are the 10 Hottest Fall 2017 Haircuts, According to Celebrity Stylists
Why Professional Ballerina Daphne Lee Wears Her Hair Natural
Short Hairstyles
29 Pixie Cuts That'll Make Your Short Hair a Big Talking Point

New Product Alert: Boots No7 Restore and Renew Serum

So apparently this new Boots No7 Protect & Perfect Beauty Serum is getting serious buzz. The BBC news in the UK reported proof that the product actually and scientifically prevents and repairs the signs of aging. Word traveled so fast to the US that in no time at all, the serum completely sold out nationwide.

This reminds me of the time when Jergens released their Natural Glow lotion and you couldn't get it anywhere - there was actually black market for the stuff! Anyway, it's been so highly sought after that the Today show did a segment on it a couple of weeks ago.

Boots has quickly reacted to their demand for supply, and claims that another version of the serum called Boots No7 Restore and Renew Serum ($21.99) will provide equivalent results. The only difference in the serums is a small molecular variation in the formula necessary to pass US FDA regulations.

Sorry to bring this to your attention so late in the game, but if it's this great, then you've got to be in the know! You can buy the US serum again starting on July 1st. To see the clip that sent people shopping for the fountain of youth on Today, click here.

Ess-Elle Ess-Elle 10 years
I'm using some of the other Boots No. 7 products- the day cream, the Radiant Glow beauty lotion, Intensive Moisture face mask & the night cream. I love their stuff. I'll definitely get out & pick up some of this one, too.
popularsugar popularsugar 10 years
I am going to have to try it for myself. I noticed it has parabens eek! Preservatives that are linked to cancer, particularly breast cancer.
popularsugar popularsugar 10 years
I'm skeptical. Maybe it is just media hype. I mean, I am not going to believe everything I hear and I can only trust it if it made headlines in a scientific journal that conducted a study on the effectivess of Boots Restore & Renew and Perfect and Protect.
mlen mlen 10 years
is Target the only place you can buy Boots in the states?
Cuzzy Cuzzy 10 years
Does anyone know where to buy this in Canada? It sounds awesome!
Dav1d Dav1d 10 years
completely sold out in Alberta, Canada.
cehoop cehoop 10 years
I love that it's not going to empty my bank account, too.
emososays17 emososays17 10 years
my mother had my aunt in Ireland mail some over because they were all out in Target and she's obsessed
Chellard Chellard 10 years
I went to four different Targets to find this stuff! To be honest.. I find it unethical to buy it an not use it only to sell it on ebay for more money. So sad!
prettypopj prettypopj 10 years
there was madness in the uk over this-my friends have tryed his and loved it x
balenciagababe balenciagababe 10 years
I've heard good things about this - I'm a little young for it, but maybe I'll get some for my mom :)
swwonder swwonder 10 years
I've heard soo much Buzz about this, they're limiting it to one bottle per person AND it's the the top three bestseller at Boots (It's #1, #2 and #3)
myownworstcritic myownworstcritic 10 years
Oops, one more thing: IT'S CHEAP!!! IF you can find it @ Target it is only $19.99/bottle! Forget those $100+ beauty treatments, a bottle of Restore & Renew and some Purpose moisturizer are all you need.
myownworstcritic myownworstcritic 10 years
OMG!!! I'm probably the oldest person on this site, but I have to tell you that this stuff WORKS!! I've been using it two weeks now and the fine lines under my eyes are completely gone. I had one crow's foot becoming prominent and now I can hardly see it at all. I bought 3 bottles at Target and auctioned two on eBay......wish I had kept them!!!
AshBash44 AshBash44 10 years
I actually got my hands on a bottle @ Target and it is absolutely amazing! I just love that stuff :) I'm gonna have to stock up soon...
leeluvfashion leeluvfashion 10 years
I want to buy this; I'm far from even the beginning of the aging process however if something can help in the long run, why not try it sooner than later?
Huda Beauty Faux Filter Foundation on Every Skintone
Cheap White Boots
Makeup Mistakes You Didn't Know You Were Making
Best Ankle Boot
From Our Partners
Latest Beauty
All the Latest From Ryan Reynolds