So apparently this new Boots No7 Protect & Perfect Beauty Serum is getting serious buzz. The BBC news in the UK reported proof that the product actually and scientifically prevents and repairs the signs of aging. Word traveled so fast to the US that in no time at all, the serum completely sold out nationwide.

This reminds me of the time when Jergens released their Natural Glow lotion and you couldn't get it anywhere - there was actually black market for the stuff! Anyway, it's been so highly sought after that the Today show did a segment on it a couple of weeks ago.

Boots has quickly reacted to their demand for supply, and claims that another version of the serum called Boots No7 Restore and Renew Serum ($21.99) will provide equivalent results. The only difference in the serums is a small molecular variation in the formula necessary to pass US FDA regulations.

Sorry to bring this to your attention so late in the game, but if it's this great, then you've got to be in the know! You can buy the US serum again starting on July 1st. To see the clip that sent people shopping for the fountain of youth on Today, click here.