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New Product Alert: Immortelle Very Precious Eye Serum

L'Occitane recently launched a new line called Immortelle and the star product is the Immortelle Very Precious Eye Serum ($50). For those of you who have never heard of immortelle, it's an evergreen shrub with small flowers that grows in warm, sunny climates. All immortelle in the L'Occitane products come from Corsica, an island off the coast of Italy.

Its flowers contain helichrysum italicum, a fruity and honey-scented essential oil that promotes new cell growth. It also has antiallergenic, antiinflammatory, and astringent properties. Immortelle is also commonly known as "an everlasting flower" since it holds its shape and color when it dries.

The serum contains a concentration of immortelle oil and other nourishing ingredients believed to prevent wrinkles, reduce dark circles, depuff and tone the delicate skin around the eyes. To use, simply pump once onto your fingertips and gently tap the serum around your orbital bone. The formula absorbs quickly and has a velvety texture that will work its magic way into the wee hours of the night! Now that you know all about immortelle, do you think this range of products is something you'd be interested in trying?

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