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New Product Alert: Immortelle Very Precious Eye Serum

L'Occitane recently launched a new line called Immortelle and the star product is the Immortelle Very Precious Eye Serum ($50). For those of you who have never heard of immortelle, it's an evergreen shrub with small flowers that grows in warm, sunny climates. All immortelle in the L'Occitane products come from Corsica, an island off the coast of Italy.

Its flowers contain helichrysum italicum, a fruity and honey-scented essential oil that promotes new cell growth. It also has antiallergenic, antiinflammatory, and astringent properties. Immortelle is also commonly known as "an everlasting flower" since it holds its shape and color when it dries.

The serum contains a concentration of immortelle oil and other nourishing ingredients believed to prevent wrinkles, reduce dark circles, depuff and tone the delicate skin around the eyes. To use, simply pump once onto your fingertips and gently tap the serum around your orbital bone. The formula absorbs quickly and has a velvety texture that will work its magic way into the wee hours of the night! Now that you know all about immortelle, do you think this range of products is something you'd be interested in trying?

Join The Conversation
Angiebaby Angiebaby 9 years
Sounds divine!
leanneluvsu leanneluvsu 9 years
Is thar right? I might have to try this product one day. I wonder if Immortelle can also be used on the scalp to revive hair growth?
talrocks talrocks 9 years
Sounds great! But does is really work?
snarkypants snarkypants 9 years
love l'occitane, so i'll have to give this a try!
chloves chloves 9 years
i own the eye cream too and its amazing!! a little on the steep side pricewise, but completely worth it for the long-term investment
terryt18 terryt18 9 years
I will totally use this when you buy it for me.
FLASHBETTY FLASHBETTY 9 years
I use the Immortelle eye balm and love it. I think I would try anything in this line. L'Occitane is amazing.
aimeeb aimeeb 9 years
Not really...
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