Not only is it a warmer shade than black (which often is too severe on those with fair skin), but the rich, deep brown color is to die for! It's made from eco-friendly mineral pigments that have been formulated with tubular polymers and Ceramide 2 to volumize, lift, condition, lengthen and curl.
Also, due to the natural brown shade, it can double as a brow enhancer. Simply lay the brush off to the side and stroke outwards to enhance, fill and set your brows. Want to see how this technique looks? Come back in about an hour—I've got a special treat for you!