The new Lola Cosmetics SocialEyes Gel Eye Colour ($20) is Summertime fun for your fingers — and it's waterproof, too! Part of Lola's 2007 Color Play collection, these creamy eye shadow/liners have a smooth texture and medium pigmentation, so they can be layered for just the amount of color you desire.

To use SocialEyes as a shadow, swipe your finger across the pot and onto your lid. If you are wearing the colors as a liner, dip a thin-tipped eyeliner brush in the gel for more precise application.

The pots are available in four colors: Tahiti (golden olive), Bora Bora (bronze), Fiji (aqua blue), and Sand (golden pink). Better yet, I've gotten a sneak peek at Lola's Fall collection, which will include four deeper colors of SocialEyes: Lagoon (electric blue) Tiki (chestnut), Lava (jet black), and Sumatra (dark brown).