New from Peter Thomas Roth is Un-Wrinkle Eye ($100). This powerful product targets fine lines and wrinkles around your eye area using a man-made ingredient called SYN-AKE which simulates the effects of poisonous snake venom. Yeppers, you read that right, snake venom—more specifically, Temple Viper venom, which Gwyneth is rumored to use.
Not unlike botox, venom freezes muscles from contracting so that lines become obsolete. For those of you with eyebrow furrows or just growing fears of crow's feet and frown lines, Un-Wrinkle Eye is an ounce of prevention.
Not only do eyes appear firmer, softer and smoother but it also helps with collagen production. Lastly, it's ophthalmologist tested and approved for contact lens wearers. To use, simply apply the peptide-packed serum morning and night to a clean face and neck and follow with a moisturizer. Then, watch the wrinkles slither away.