Mordechai Alvow is an editorial stylist, which is a simple way of saying that he creates the unbelievably beautiful hairstyles you see in magazines such as Cosmopolitan, ELLE, Allure and Vogue. He's also created looks for Alexander McQueen, Anna Sui and Yohji Yamamoto. Yet despite his background in high-profile, edgy styles, his eco-friendly product line, Yarok, would get the thumbs-up from the biggest earth child you can imagine.
Yarok is a collection of hair care products made from organically and sustainably grown ingredients. This method of cultivation means the essential oils are as pure as they can be when they finally touch your hair. Yarok is mostly known for its collection of personal serums, but I'm really excited about Green With Envy, a volumizing shampoo/conditioner duo. Infused with lavender, cedar atlas, red mandarin, sweet orange, rosemary and grapefruit essences, the shampoo ($22) cleans without stripping hair of its natural oils. Ths conditioner ($25) uses jojoba seed oil, macadamia nut oil and organic aloe vera to condition, soften and protect hair. I haven't tried either yet, but I'm planning to soon as a very special, very earth-friendly splurge.