These New Target Beauty Brands Look So Luxe, You'd Think They Were a Fortune

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There are countless reasons to shop at Target. Not only can you pick up a portable fireplace there (yes, that's a thing), but you also have the opportunity to discover some of the coolest, most affordable beauty brands on the planet. Though the shelves are already packed with awesome brands, there are three new ones that have just been added to the roster: Mayfair, You Are Amazing, and Marlowe (all available now).

Thanks to the affordable prices, chic packaging, unisex scents, and a mix of skin and body options, we bet you'll find one product (or five) that needs to be added to your shower ASAP. Added bonus: every single item is tied to an amazing philanthropic cause, meaning you'll look as good as you feel.

Mayfair Soap Foundry

Mayfair Soap Foundry

The vintage-inspired bath and body care collection looks like something you’d find in a high-end British beauty boutique. Its apothecary-like bottles and jars add a decorative touch that not only look pretty, but somehow manage to make every shower feel a bit more luxurious. Or perhaps that decadent feel is a result of the skin-buffing, body-smoothing formulas!

The line includes a bath salt, body crème, body soufflé, body wash, and sugar scrub, all of which are available in two scents: a zesty Grapefruit Bergamot and a sweet Sea Lily Jasmine. The select collection of 10 products are paraben and phthalate-free and are as wallet-friendly as they are eco-friendly — everything costs less than ten bucks. If you weren't sold already, know that for every product purchased, a donation is made to Starlight Children’s Foundation, which helps improve the quality of life for American families living with difficult health challenges.

Mayfair Soap Foundry Body Souffle in Sea Lily Jasmine

Mayfair Soap Foundry Body Souffle in Sea Lily Jasmine

The scent is sweet, but not in the sugary sense. The jasmine provides a grown-up, floral sweetness that is tempered by warm freshness from the sea lily. This combination of fragrances gives this whipped, fluffy cream a cozy, inviting scent that lingers (in a good way!). The formula is surprisingly rich when you dip your hand into the jar, but as you rub it into your skin, it melts to a lighter texture that spreads easily and absorbs in seconds, leaving you feeling soft and moisturized.

Mayfair Soap Foundry Body Souffle in Sea Lily Jasmine ($9)

Mayfair Soap Foundry Body Wash Bubble Bath in Grapefruit Bergamot

Mayfair Soap Foundry Body Wash Bubble Bath in Grapefruit Bergamot

The uplifting citrus scent somehow manages to be energizing when lathered during a morning shower, yet delightfully relaxing when used during a sudsy nighttime soak.

Mayfair Soap Foundry Body Wash Bubble Bath Grapefruit Bergamot ($9)

Mayfair Soap Foundry Sugar Scrub

Mayfair Soap Foundry Sugar Scrub

The unique gel-like texture was enough to lure us in, but it earned a permanent spot in our shower lineup once we felt the supremely soft, smooth skin that resulted from the scrub's gentle buffing.

Mayfair Soap Foundry Sugar Scrub ($9)

You Are Amazing

You Are Amazing

This mood-brightening collection of vibrantly packaged products includes everything from a body mist to a two-in-one body scrub and wash. Wake up your senses with one of the eight scents (Mango Papaya, Juicy Grapefruit, Lemon Meringue, Blooming Bouquet, Coconut Water, Eucalyptus, Lavender Fields, and Vanilla Bean). They're strong at first sniff but mellow to a refreshing sweetness after you step out of the shower.

Even sweeter is the brand's mission to inspire young women in a partnership with Girl Up. For each skin-loving product purchased, a leadership and development opportunity is donated to empower women to change the world. And with all 30 products in the line priced at less than $4 a pop, that’s a lot of opportunity.

You Are Amazing Hello Beautiful Skin Body Lotion in Coconut Water

You Are Amazing Hello Beautiful Skin Body Lotion in Coconut Water

The rich, skin-coddling body moisturizer smells fresh with a slight hint of sugar. It's the kind of scent you’ll only smell while sitting oceanside sipping water from a freshly cut coconut — pure paradise in a tube. Every time you rub the creamy formula all over your body, it's like going on a brief getaway . . . at least until you step out of the bathroom.

You Are Amazing Hello Beautiful Skin Body Lotion in Coconut Water ($4)

You Are Amazing Clean On Up Body Wash in Blooming Bouquet

You Are Amazing Clean On Up Body Wash in Blooming Bouquet

The delicate scent of freshly cut flowers will perfume the entire bathroom when you wash with this. The gel formula works up to a satisfying frothy lather, and since it’s spiked with safflower oil, your skin feels conditioned postcleanse, not stripped.

You Are Amazing Clean On Up Body Wash in Blooming Bouquet ($4)

Marlowe Skin Care

Marlowe Skin Care

The modern black-and-white packaging looks like that of a high-end clinical skin care line. Despite the load of product information on each tube, the aesthetic remains cool and clean. The extensive collection of men’s and women’s face and body care products features the brand's proprietary “M” blend. This megahydrating complex features passion flower fruit extract, green tea extract, willow bark extract, and dead sea algae extract to moisturize and soothe your skin.

The scents are light, subtle, and easily addictive, just like the products' price tags — every item is under $10. The brand even manages to stretch your dollars even further by working in partnership with Clean the World to distribute soap to people at risk for hygiene-related illnesses.

Marlowe No. 123 Men’s Facial Moisturizer

Marlowe No. 123 Men’s Facial Moisturizer

The ultra-lightweight formula absorbs in seconds, so your skin looks and feels hydrated without any stickiness.

Marlowe No. 123 Men’s Facial Moisturizer ($9)

Marlowe No. 104 Men’s Body Scrub and Wash

Marlowe No. 104 Men’s Body Scrub and Wash

We’re often skeptical about do-it-all products, but this dual scrub and wash is the perfect blend of both: gritty enough to slough off flakes and rich enough to leave skin feeling conditioned.

Marlowe No. 104 Men’s Body Scrub and Wash ($9)

Marlowe Men’s Body Soap

Marlowe Men’s Body Soap

Forget everything you know about traditional moisture-stripping bar soaps. This little guy is loaded with heavy-duty moisturizers like aloe and passion flower fruit extract so skin is left both cleansed and coddled.

Marlowe Men’s Body Soap ($5)