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Oh Man: "Lost" Star Josh Holloway Is Cool (Water)

Oh Man: "Lost" Star Josh Holloway Is Cool (Water)

A few weeks ago, I told you about a new women's fragrance called Davidoff Cool Water Wave, which features beach-sports babe Gabrielle Reece in its ads. Now, perfume maker Coty Inc. has found an equally hot dude as the new face of its men's fragrance.

According to Women's Wear Daily, "Lost" star Josh Holloway will star in ads for Davidoff Cool Water worldwide — except in North America, where Reece's husband, surfer Laird Hamilton, is the brand's main model. Holloway's campaign, including print ads and TV spots, will begin rolling out this summer.

Holloway, who plays the character of Sawyer, lives in Hawaii, where "Lost" is filmed and where the Cool Water campaign was shot.

The actor told WWD he recently starting wearing Cool Water again after not using it for several years:

“My wife’s got a crush on me again,” he said, smiling. Holloway added he’d be open to working on his own line of products, if the opportunity arose.

“But it would probably not be as elegant as Cool Water,” he joked. “It’d be more like Man Juice.”

I could make an inappropriate comment here, but I won't. Instead, I'll just say that whatever fragrance Holloway is selling, I'll enjoy looking at the ads.


Join The Conversation
PLMirage PLMirage 10 years
Ohhhh Joshieeee!
Candy_blonde Candy_blonde 10 years
Definitely a nice choice of using him in this ad. He is very attractive & sells it!
crispet1 crispet1 10 years
I dont like this ad. He is an attractive guy, but they didnt seem to play into that as much as they could.
flutterpie flutterpie 10 years
this seems like a good fit, cool water and he always seems like he just got out from under the ocean
princess_eab princess_eab 10 years
It's not a great picture, but... his eyes do match the bottle! and the water! yeah, he's dumb, but I wouldn't turn that down.... for a couple dates.
misskimberoz misskimberoz 10 years
Jack, no Sawyer, no Jack, no Sawyer....I wish I was Kate ;)
rhondak rhondak 10 years
uacosj uacosj 10 years
I dont this is a very flattering pic.
bookgirl bookgirl 10 years
I don't watch Lost, so maybe he's hot on that show, but I don't find him at all attractive. He looks like dirty Fabio.
LaLaLaurie06 LaLaLaurie06 10 years
uhm, ew. he looks like he got all sweaty in a fight. his lips look like they were bleeding.
rachelattack rachelattack 10 years
I don't watch lost but this guy looks a little wonk-eyed and dumb. He has that early Keeanu "Woah" thing goin' on. I thought this article was going to be about making fun of the ad when I saw it, it looks like a joke or something - I mean, "Cool Water"?! It's too cheesy! Give me a break!
WhatTheFrockBlog WhatTheFrockBlog 10 years
:swoon: I'm usually so NOT into these rugged bad-boys, but I heart Sawyer and I think Josh is ridiculously sexy. I think this ad is pretty cheesy, though. But he still looks HAWT.
ccsugar ccsugar 10 years
hills hills 10 years
hes so sexy, i reali like his accent
MissBardot MissBardot 10 years
Yeah I've read that he has to have the facial hair for the show so that makes sense.
smarler smarler 10 years
MissBardot, the facial hair looks nice when he's a castaway, but I'd like to see him cleanshaven more often off the show. Because he's HOT. Man Juice? I'd buy it for MY guy.
MissBardot MissBardot 10 years
He's so hot, but I hate the facial hair!
chancleta chancleta 10 years
love him! so cute!
calibabi calibabi 10 years
love him! yummy! :)
Lala77 Lala77 10 years
the add looks really great, and Cool Water for women I actually like a lot, I always use it during summer :)
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