If you're a stalwart Pantene buyer, next time you go to restock, consider purchasing through the brand's online store. Now through the end of February 2011, Pantene is donating 10 cents from every purchase made at its online outpost to the P&G Children's Safe Drinking Water Fund, which provides PUR packets to mothers in places where water may be contaminated. It may not be as substantial a portion of proceeds as companies like Kiehl's or Max Factor regularly donate, but given what an enormous market Pantene has, it's no small change.
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