Scroll through your Instagram feed (if you follow a lot of beauty bloggers!), and one thing should be apparent: pink eye is rampant! The Barbie-inspired eye color may seem unexpected for Fall (when dark colors usually reign supreme), but it's definitely a spreading movement. Think of it as a nod to October sunsets, Autumn leaves, and the flush you get from being in the cold air too long. We love it for holiday party makeup, a wedding look, or workwear.
"A playful and pretty pop of pink shadow can work to instantly brighten your look," Kelli J. Bartlett, Director of Makeup Artistry at Glamsquad, told POPSUGAR. "This trend has a youthful and energetic quality that can look dreamy or dramatic, depending on the shade and application you choose."
So let's talk about how to find the right pink so you look sick not sickly. In general, Bartlett believes all skin tones can rock a pink shadow, and the best way to find yours is trial and error. "When finding the right type of pink (cool or warm), you should consider your overall coloring (hair color, complexion, and eye color) as this will inform the type of pink that complements you best," she said. "Rich raspberries look amazing on deeper tones, while light blush can look gorgeous on fair skin."
She also has a hack if you're not ready to buy a pink palette, but still looking to experiment. "For those who aren't ready for hot pinky pink, pop your favorite blush color on your eye," she advised. "You can also test the trend by dabbing some of your favorite pink/peach lipstick (not the liquid matte kind though!) on your finger, and swiping it back and forth on your eyelid. Use your finger to buff the color into the brow bone. Try swatching on the back of your hand first to test its stain potential."
Now that you've found the right hue, make sure to wear it in a modern way. "This trend looks best when paired with minimal makeup and a lush lash," she said. "Complete your look by wearing a similar pink hue on your cheeks and lips. This is just the right amount of color-coordinating without appearing too matchy-matchy." Also: She suggests using a fluffy brush to dust a little shadow on your brow bone to give warmth to the look.
There is one place pink shadow should not go. "To avoid possibly looking sickly, focus on the upper eyelid only and steer clear of the lower waterline," she explained. "Applying on the lower lash line can make your eyelids look irritated."
Keep reading to see how women are trying the pink eye look on Instagram!