You know plastic surgery is big when there's a magazine for it. Launching this month, New You will feature stories with a pro-surgery viewpoint — no surprise, as it's a publication of the American Academy of Cosmetic Surgery. Editor-in-chief J.P. Faber told Folio that the magazine's mission is to make cosmetic surgery more mainstream.

The decision to have plastic surgery is a personal choice — no judgments there. But I can't help but think that this magazine will create insecurities where none existed before. The magazine's preview pages aren't exactly promising on that level. One story discusses a woman's "receding chin and beady eyes" before raving about her transformation via scalpel. A line in the table of contents says that when it comes to the nose, "sometimes a little alteration is all you need." (Need?)

Yes, some people have questions about cosmetic procedures, and the magazine might help them learn more. But I worry that the rah-rah editorial may downplay some of the harder questions about surgery. Because it's put out by a pro-plastic group, it's unlikely to highlight the risks of going under the knife — or to reassure readers that they're fine just as they are. You can probably guess that I won't be a subscriber, but what's your take?