YouTube beauty pro NikkieTutorials went viral earlier this month [1] when she dolled up only one side of her face. She explained that makeup shamers assume people who love to wear cosmetics do so because of insecurity or self-hatred. When in reality, some women just love the act of putting on lipstick and mascara for an enhanced look. "I thought it would be cool to show you the power of makeup," said Nikkie. Little did she know that she would inspire an empowerment revolution.

RELATED: Our Editors Went Bare(faced) For the #PowerofMakeup Challenge [2]

Using the hashtag #ThePowerOfMakeup, women have taken to social media to flaunt their own half-finished selfies. The photos not only show off their makeup skills, but it also proves how cosmetics make them more confident in who they are. Read on to see the moving (and impressive!) images.

Bye, Breakouts

Hey, Bright Eyes

Fantastic Freckles

Glowing Goddess

Blossoming Beauty

Drastic Drama

Pretty Powerful

Crisp Cat Eye

Flaunt Your Fabulousness

Bald Is Beautiful

Lashing Out

Perfectly Pink

Wake Up Flawless

Eyes Wide Open

Brow on Fleek

Transformative Talent