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Procter & Gamble Switching to More Sustainable Packaging 2010-08-12 14:45:00

Gisele Announces P&G Switch to Eco Packaging

Gisele Bündchen, Pantene's endorser in Brazil, announced today that Procter & Gamble will be making some changes. Over the next two years, look for the packaging for Pantene Pro-V, CoverGirl, and Max Factor (if you're outside the US) to go green. In lieu of the more traditional petroleum-based plastic, packaging will be made from renewable Brazilian sugarcane.

Lots of brands have gone to more sustainable packaging already, but P&G is an enormously powerful company and a dominant player in the personal care market. So the fact that it's making this push is perhaps indicative of a directional shift on the industry's part, and could spill over into even more mass market products. What do you think? Is this a sign of more changes to come?

Image Source: AP
Join The Conversation
Drewsfan Drewsfan 6 years
Mary Kay was 'going green' before it was mainstream. The refillable compacts make so much more sense than having a ton of plastic cases all over the place.
delites delites 6 years
Now they need to stop animal testing...
leeluvfashion leeluvfashion 6 years
While greener packaging is better, this news regarding P&G does not mean much to me since the products formula will STILL contain harmful ingredients. Just a PR stunt to try to "seem" people friendly. Ugh.
barrelbi barrelbi 6 years
im glad that we are making progress towards a greener world, especially making progress in the beauty industry.
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