Hanlon wanted to create the reality of a girl doing her own hair. "There are no brushes or combs. We're just using our fingers," he said. The focal point of the style was a big, natural kink in the back to match the collars the models wore around their necks. "It's meant to look like they slept in the collars with them covering their hair, and now they've just popped them off and are going with it," Hanlon said.