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Pure Finish Lets You Do the Twist

Here's something from the why-didn't-they-think-of-this-before files: Elizabeth Arden's Pure Finish Mineral Powder Foundation ($37.50). It's a mineral makeup foundation with a twist — literally. Housed in a sturdy compact, the foundation is released with a gentle twist, revealing a few shavings of fresh powder. Since you can produce as much or as little as you want, it's a nice way to transport mineral makeup without having to worry about powder spilling all over the place.

An extra perk: It has built-in SPF, which is one reason that makeup artist Jenna Menard used Pure Finish on Uma Thurman while the actress was at the Sundance Film Festival. I've been using this powder on days when I don't want to spend a ton of time futzing with liquid foundation, or I just need to cover a few imperfections. It covers redness and blemishes but doesn't look heavy. (I do, however, still need a separate concealer for my Uncle Fester under-eye circles.) If you're a low-maintenance girl, I think you'll like this powder a lot.

Join The Conversation
kgrinn kgrinn 8 years
whoa! I'll stick with my YSL version of this. I love the little brush that comes with it.
aimeeb aimeeb 8 years
Thanks Bella, I'll have to check it out.
Beauty Beauty 8 years
Aimeeb — MAC has a new concealer that's pretty great. Good opacity but doesn't look fake. I've been using it and I like it. I haven't tried Smashbox Halo but I do like this foundation quite a bit!
CoronaLove CoronaLove 8 years
When i glanced at the picture, i thought this was going to be a post about Smashbox Halo.
CoronaLove CoronaLove 8 years
i'm with svenska. Smashbox already did this with Halo.
aimeeb aimeeb 8 years
Hmmmm isn't it better to use a brush to apply vs that puff they show? Also Bella I need your advice from a fellow Uncle Fester. I have super fair skin, and have been having blue/grey circles under my eyes. Everything I try makes me look like I have jaundice (too yellow), looks cakey or doesn't cover well. (or sets in any fine lines) Help??!! I'm sick of blowing $$$$ on pricey products that just don't work. :(
chodes chodes 8 years
svenska i was thinking exactly the same thing...smashbox already has something similar to this out
svenska svenska 8 years
Correct me if I'm wrong, but hasn't Smashbox thought of this before? Their Halo powder that's mineral based?
floppyfish1986 floppyfish1986 8 years
I love the case and idea but I'll stick with Bare Minerals...hopefully they'll come out with something like this soon.
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