I'm sure you've had friends and makeup artists tell you over and over again that an easy way to make your eyes look brighter, wider and whiter is to add a champagne or pearly white shadow just under your brow bone. Not only does this significantly open up your eyes, but it also makes your brows look cleaner and more defined.

A terrific and natural looking product to make your eyes pop in a jiffy is called High Brow from Benefit Cosmetics ( $20). This creamy, pale pink shade doesn't have any shimmer in it (for those of you who aren't a fan of anything overly frosty and showy) and it blends easily. Just sweep a thin line under the arch of your brows and blend for an instant lift and eye-opening effect. Brilliant!