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Rachel Weisz Banned Ad

Rachel Weisz Latest Star to Get Banned by the ASA

What do Julia Roberts, Christy Turlington, and Twiggy have in common? They've all been the subjects of the UK's tougher-than-nails Advertising Standards Authority. And now, Rachel Weisz is a member of the exclusive group, as earlier today the ASA banned an ad featuring the star because it "misleadingly exaggerated the performance of the product [L'Oréal's Revitalift Repair 10]."

According to the regulatory agency, the magazine advertisement had "been altered in a way that substantially changed her complexion to make it appear smoother and more even." Not surprisingly, L'Oréal was disappointed with the ruling.

While the beauty brand admits to shooting Rachel with soft focus, low resolution, and plenty of lighting, it still stands behind its ad. "We believe that the image in the advertisement is a true representation of Rachel Weisz," a representative said in a statement. "The product claims are based on extensive scientific research which proved that the product improves 10 different signs of skin aging." It's a slap on the wrist for L'Oréal, but do you think the postproduction was taken too far?

Lauren2273891 Lauren2273891 5 years
Maybe if they used real people instead of celebs.
Jaime-Richards Jaime-Richards 5 years
Rachel looks gorgeous here, but I agree: the ad doesn't necessarily show what the product does.
insi insi 5 years
it doesn't even look like rachel weisz
lindac lindac 5 years
Given the fact the picture doesn't really look like her, I don't blame them.
MsBilli MsBilli 5 years
I think that this is exactly the reason why YouTube and beauty blogs have become so popu
Pistil Pistil 5 years
They've nearly airbrushed out her nose. I'd like to see more ads that show the actual results of using a beauty product.
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