Freckles: you either hate to love them or love to hate them. But we're going with love to love them! Because really, what's cuter than a smattering of specks on a sun-kissed nose? While typically these natural beauty marks [1] are either genetic or caused by UV rays (enter: shameless plug to wear sunscreen every day, all day), they can also be temporarily added with a makeup pencil. We've been spotting the faux freckle trend [2] for quite some time now. So before you conceal yours with foundation, give them some fresh air and embrace your natural skin tone. Keep reading to see a bevy of freckled beauties [3] from Instagram who take pride in this defining facial feature, including Kendall Jenner.