1 Dad Founded an Empowering Beauty Brand For His Daughter and We're Obsessed

Bill Xaing never really considered whether or not he was a feminist — until the birth of his daughter, Yarie. When researching the best ways he could raise his daughter [1], he discovered an overwhelming amount of information about how society can affect a woman's upbringing.

Xaing had been working in cosmetics for a decade when his daughter was born and decided to create a beauty brand that would empower women and create a better social environment for his daughter. He created RealHer [2], a cosmetics brand designed to inspire women to be their best.

"When she was born, that was the moment I realized I am a feminist, and I want to be a feminist. I want to do whatever I can to make as much difference as possible, as quickly as possible, to help more women," Xaing explained on the RealHer website.

Instead of telling women that there's a problem with how they look that they should fix, this brand tells women what's amazing about them already. Each product comes with a self-affirmation like, "I am fearless," "I am unstoppable," and "I am perfect."

The line also strives to be ethical, safe, and philanthropic. Not only are the products cruelty-free, paraben-free, and sulfate-free, but 20 percent of the profits go to the American Association of University Women [3]. The nonprofit organization is devoted to advancing, empowering, and actualization for women and girls with leadership programs, advocacy, and education.

We love the idea of a makeup brand that helps women, because beauty should make us feel good. Read on to see some of the powerful products you should pick up from the brand.