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In a Recession, Foundation Usurps Lipstick's Place

In a Recession, Foundation Usurps Lipstick's Place

News story after news story keeps citing the "lipstick index" as a sign of the economy's health or sickness. Leonard Lauder, Chairman of the Board of Estée Lauder, coined the term to describe the connection between lipstick sales and economic trouble. The idea is that when the economy sags, women stop buying expensive clothing and treat themselves to lipstick instead. It's not a true economic model, but it makes for a good story.

But lo! Not to be overshadowed, L'Oréal has come up with its own study to show that foundation, not lipstick, is what women buy during bad times. More than 30 percent said that foundation was their most important beauty product, and only eight percent chose lipstick. Furthermore, Nielsen research finds that foundation sales are up 15 percent in the UK, while lipstick sales are up only 2.5 percent. Burn!


scourtneyex scourtneyex 8 years
ugh i can't stand foundation. i've tried wearing it in the past, but my face simply hates it! i can feel it on my face and i constantly want to wupe it off. it bothers me so!!! thankfully i don't need it. i'd rather a dab of lipstick and a mascara anyday
smiley13tree smiley13tree 8 years
I'd rather have concealer over lipstick, but I would choose lipstick over foundation. :D
emalove emalove 8 years
I would rather have a nice-looking complexion than done-up lips anyday.
Jabbadoo Jabbadoo 8 years
I can believe this. I have a zillion lipsticks that look fine on me but perhaps not perfect. When I buy them I fully expect not to wear the same color every day.. however foundation, I take more time, and buy exactly what is right for me. So, if in a recession, money was an issue... I wouldn't have to buy a lipstick or nail polish for a year, I have tones of different colors in my bathroom, but foundation, I would continue to buy, because I'd actually use it up and need to replace it.
pharm_chick pharm_chick 8 years
same here. while i have many lipsticks, i would wear foundation rather then lipstick if i had to pick
aimeeb aimeeb 8 years
I agree. I'd rather go without lipstick than my foundations/concealer combo. I rarely wear lipstick, more so a stain and gloss.
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