Skip Nav
Celebrity Hair
These Are the 10 Hottest Hollywood Hair Colors For 2018 — According to Experts
Beauty News
Target Continues Its Beauty Aisle Glow Up With the Addition of 2 Natural Brands
Duckie Thot Brings Her Own Foundation Shade to Shoots
Beauty News
Seriously? Duckie Thot Still Has to Bring Her Own Foundation Shade to Photo Shoots

Reese Witherspoon In Bloom Perfume Interview

Reese Witherspoon Talks About Her New Fragrance

What do you get when one of Hollywood's most popular and powerful A-listers releases a fragrance? In Bloom ($34), the new Avon scent from Reese Witherspoon. Over the course of two years, the self-proclaimed girly-girl was involved in practically all aspects of the perfume-making experience, from helping to select the fragrance's notes to providing input on her inaugural scent's packaging, bottle design, and name. During a phone call earlier this week, Reese shared her thoughts on creating In Bloom. For the scoop, just keep reading.

On the scent's inspiration:
I didn’t realize how incredibly complicated the process was. We started with a set of ideas . . . about sensory memories: what it was like growing up in Tennessee, and what I remember of my mother [and] my grandmother wearing perfume-wise. That was the jumping-off point.

Regarding her scent and smell preferences:
I remember a large part of my childhood was spent in my yard with a gigantic magnolia tree, so I knew it had to have magnolia in it. Also, my mother always wore gardenia perfume, so I’ve always been attracted to white flowers, and we went from that to try to soften that a little bit — because sometimes that [white flowers] can be a little heavy. So we mixed it with peach tea leaves and it created something a little bit softer, but still very sophisticated.


Her favorite part of the fragrance-making process:
Probably my favorite part was developing the bottle. I remember being a little girl: When my grandmother was done with the perfume, she would give me the bottle so that there was just a little bit left. I remember thinking, "It’s so beautiful having these things sitting on your dresser." I thought about it as sort of a piece of art — something in your bathroom, something in your bedroom — that really is something beautiful that you feel inspired by. I wanted it to kind of look like a bouquet.

On the scent's wearability:
I wanted it go day-to-night, and not feel too heavy in either sort of environment . . . I wanted to make sure that it was something very easy to wear.

On choosing the scent's name:
When we came up with In Bloom it just sounded like a great name. We talked about using my name, but I thought it should evoke a feeling that was reflective of what was going on in my life. I think that In Bloom captures the idea that I’m at a time in my life where I feel very confident with my work, with my personal life — and that it’s really a time to really blossom.

Would she do it again?
Certainly, yeah . . . It’s nice to be part of something where you get to use your visual and aesthetic instincts.

Image Source: WireImage
Reese Witherspoon and Mindy Kaling, Relatable Humans, Can't Resist a Cheesy Slice of Pizza
Reese Witherspoon Diet and Workouts
Reese Witherspoon and Ava Phillippe Pictures
Oprah Impersonating Reese Witherspoon on Late Late Show 2018
Reese Witherspoon Fan Gives Her Legally Blonde Dissertation
Ava Phillippe May Be Dating Paul McCartney's Grandson, and I'm Just Having a Hard Time
Ava Phillippe Hair Cut Spring 2018
Reese Witherspoon Supporting Other Women Pictures
Draper James Eloquii Plus-Size Collection
Little Fires Everywhere TV Series Details
Reese Witherspoon at A Wrinkle in Time Premiere in London
A Wrinkle in Time Movie Cast
From Our Partners
Latest Beauty
All the Latest From Ryan Reynolds