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Revlon Is Researching Rihanna

It's been a difficult 2009 for Rihanna, and today's news doesn't help. TMZ reports that Revlon quietly hired a polling company to gauge consumers' opinions of Rihanna — who is a spokesperson for its competitor, CoverGirl. The online survey, which Revlon commissioned, highlights a CoverGirl commercial and, as TMZ says, asks "if they are aware of the person in the commercial (without saying Rihanna's name), if they've heard about her in the news lately, if they have an opinion about the person and if they feel the person is 'an appropriate spokesperson' for the product."

Like TMZ, I'd wager that Revlon wants to see if Rihanna's reputation is suffering because she's sticking with her alleged abuser. I know business can be ruthless, but turning Rihanna's problems into a market-analysis project is pretty cold. What do you think? Business as usual, or has Revlon crossed a line?


witchbaby witchbaby 8 years
it makes sense but I would think covergirl would be the one doing the research. she isn't much of a role model by staying with someone who allegedly abused her.
Magdeline Magdeline 8 years
*Slaps Revlon* Their cosmetics line is failing so horribly that even Jessica Alba (who is naturally beautiful, and obviously could look good even in Revlon) can't save them- I don't think that people questioning Rihanna's love life will save them either.
bonniebonnie bonniebonnie 8 years
That's business for you.
jerassati jerassati 8 years
Why is everyone upset with Rhianna for going back to Chris Brown, abuse women go back to their abusers all the time, that is what they do, that's why they are abused, because the think they done something to deserve it and that he is the only one who really cares about them. I doubt this is the first time she's had this happen to her and Chris is not the first abuser, its just the first time its been broadcasted. Yeah Chris is a creep and she shouldn't go back to him, but why does it matter if she's ruining her image or being a bad role model to young girls, this is her life and what she needs is help and a lot of support, that's the only why she'll get through this and realize what a creep he is.
1cigarrette 1cigarrette 8 years
I agree with "LaVida"'s second comment, i think it might have something to do with a counter campaign or just want to see if having her with all the publicity has actually helped or harmed CoverGirl. I don't see anything wrong with it, I'm actually curious and would love to see the results, but of course what makes it okay is that they'll probably keep it private.
runningesq runningesq 8 years
How is this "crossing the line" ? It's not like they started a smear campaign ... this is what businesses do: market research.
PiNkY-PiNk PiNkY-PiNk 8 years
I agree with 4mickey. I usually don't buy covergirl or revlon anyway. I'm definetely not supporting her or chris brown's careers. for me, anything with their endorsement or face on it is a poison. it may sound harsh, but it's true. I don't know what revlon gets out of the survey but if it's good for them then there's nothing wrong with that and it is business as usual.
4mickey 4mickey 8 years
cover girl should let her go! Rhianna should not go back to this woman beater, NO MATTER WHAT! she is setting a bad example for my teenage daughter, that its OK for a man, boy, WIMP, to beat the leaving poop out of you! girl you are beautiful have a long life ahead of you, do not make a bad situation worse, step up testify against this boy, and move on. if she don't do that i will never let my daughter download another of her songs, or by cover girl products. you cant think what he did was right!
GlowingMoon GlowingMoon 8 years
Nothing is wrong with that.
aimeeb aimeeb 8 years
Poor Rhianna... :(
LaVida LaVida 8 years
I must correct myself, I misread and thought Cover Girl did the poll. My mistake! I don't know what the benefit would be of Revlon polling peoples opinions of Rhianna. Maybe they're planning a counter campaign or polling to see if Rhianna's new notoriety is actually increasing Cover Girl sales?
LaVida LaVida 8 years
I don't think Revlon is crossing the line at all! Rhianna was paid very well to be a spokesperson for the company and there is a certain responsibility that comes with that. Young women look up and admire Rhianna. The fact that news is coming out now the Chris Brown has been violent with her before and she stays with him is a dangerous example to set for the young girls and women that admire her.
Autumns_Elegy Autumns_Elegy 8 years
I'm not going to stop buying CoverGirl products because of the spokesperson. But I think Revlon did cross the line a bit. It's up to CoverGirl to make the calls here, and if they want a new spokesperson then that's up to them. Revlon should really keep their nose out of it and just monitor how their sales are going against CG. Who is a cheaper and better brand.
azulsky azulsky 8 years
I think Revlon crossed a line, Rihanna doesn't represent them. She represents Covergirl. Revlon should be spending money on R&D for their products and their useless website (it's pretty but no real content, imo), I usually buy Covergirl or Maybelline, for the quality and how helpful the websites are at choosing the right product for me. I think it's interesting that Revlon would do that considering that Halle Berry lost about 80% of her hearing from on of her Ex's hitting her. I also think that TMZ (and a lot of blogs/media/papers) care less about Rihanna 's well being and more about exploiting her for the number of hits to their sites and the attention they are getting from MSM.
somethingnice somethingnice 8 years
i think in a business sense, its fine. plus id say that market research would be less ruthless than some of the celeb gossip sites out there.
itsme3683 itsme3683 8 years
Also, doing the market research doesn't actually affect Rihanna. I mean it's not as if she's under the impression that nobody is forming opinions of her right now--positive or negative. All they're doing is quantifying it.
itsme3683 itsme3683 8 years
I agree with snarkypants as well. Not to sound harsh, and I'm not saying that I agree with it, but a recent survey of Boston teenagers showed that most of them thought that the incident was at least partially Rihanna's fault. Like I said, I don't agree with that statement at ALL but considering that those girls are around CG's demographics, it's probably something that a competitor might be interested to know.
nylorac nylorac 8 years
i think its perfectly fine--it's research. Also, I'm sorry to say but Rihanna's decision to stay with her abuser has made me really disappointed. She should realize the implications of her actions in regards to her fans. I know she has to live her life and make her own decisions, but she should also be prepared when people judge. However, I do want the best for her, and if she sticks with Chris I hope either he does right by her or she finally wakes up and realize that anyone who loves you will not hurt you like that. I'm so saddened by the news that this has happened at all.
shhbabytee shhbabytee 8 years
It's totally right and ok for the company to be doing their market research. Look, they're PAYING Rihanna millions to be the face of their products but if that money isn't generating returns why in the world would they be throwing money away? They don't have an personal responsibility to feel sorry for her and keep her employed to show it. Like every other employer/employee relationship, you get judged by your actions. Rihanna should be held responsible for her choices too. And if she objects she should go find another employer/marketer who likes what she stands for and is willing to pay her to represent them.
michaeluvnikita michaeluvnikita 8 years
I am so over her whether it was her fault or his fault. I just want her to go away. She makes it ok for women to get beat up and that is not ok with me.
macgirl macgirl 8 years
I don't totally understand why the competition cares? Seems like an odd way to spend your marketing dollars with budgets being so tight. I would think her move to go ack with Chris Brown would affect her ability to be a spokesperson negatively.
genesisrocks genesisrocks 8 years
Disturbing but big biz will do anything for $
esweet esweet 8 years
I don't see anything wrong with this. And, although her situation does not affect my decision of whether or not to buy a Cover Girl product, it HAS affected my decision as to whether to support her as a musician. I just cannot stand by someone who would go back, and so QUICKLY, to someone who beat the crap out of them and threatened to kill them. Sad.
hofken hofken 8 years
She sets the example that it's ok to support someone who beats on you. I'm a defense attorney and, based on my experiences, it will happen again. I can feel sorry for her as a victim, but not a victim that asks for it again. She needs to show her fans that she's strong and respects herself enough to get out of a bad situation. OR maybe it's all about the publicity.
Pop-Champagne Pop-Champagne 8 years
I agree with Retrodoll. I have so much less respect for her image now that she's going to be back together with Chris Brown. She's not gonna convince me to buy anything when she's an emotional wreck. I hate to see how women who has been previouslly abused will also use her as an excuse or a figure to get back to their abusers.
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