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Revlon Is Researching Rihanna

It's been a difficult 2009 for Rihanna, and today's news doesn't help. TMZ reports that Revlon quietly hired a polling company to gauge consumers' opinions of Rihanna — who is a spokesperson for its competitor, CoverGirl. The online survey, which Revlon commissioned, highlights a CoverGirl commercial and, as TMZ says, asks "if they are aware of the person in the commercial (without saying Rihanna's name), if they've heard about her in the news lately, if they have an opinion about the person and if they feel the person is 'an appropriate spokesperson' for the product."

Like TMZ, I'd wager that Revlon wants to see if Rihanna's reputation is suffering because she's sticking with her alleged abuser. I know business can be ruthless, but turning Rihanna's problems into a market-analysis project is pretty cold. What do you think? Business as usual, or has Revlon crossed a line?


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