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Ricky Martin Gay Mascara Ad

Ricky Comes Out, Mascara Marketers Swoop In

Yardley, purveyor of soap to my grandpa, recently decided to get clever in English ad campaigns for its waterproof mascara by referencing Ricky Martin's recent official coming out. I love livin' la vida loca as much as the next girl, but I was neither surprised nor particularly saddened by Ricky's announcement.

Actually, my feelings were a lot more like "Good for him!" than teary eyed and forlorn, so I'm a little confused about this particular ad. Also, is it just me, or is this not exactly in the best of taste, and about a decade too late? What do you think — is it a clever ad campaign, or a miss?

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GummiBears GummiBears 7 years
Two thumbs down on this ad.
psterling psterling 7 years
Definitely 10 years too late but I don't think anyone should be offended by it.
tlsgirl tlsgirl 7 years
Ooooh, now I get it. Yeah, this one totally went over my head.
runswimmerrun runswimmerrun 7 years
1. This ad is not tacky or tasteless. It doesn't say anything untrue or hurtful. If anything it should flatter Ricky Martin that someone believes that his actions carry any resonance in this decade. 2. It is clever. It may not spark an impulsive purchase, but I didn't even know Yardley made mascara. Also, here we are discussing the ad, so it made some impression.
weffie weffie 7 years
It would have been funnier if it said Robert Pattinson.
jenni5 jenni5 7 years
This is super tacky and would definitely NOT make me buy this mascara!
belle28 belle28 7 years
you're right. it's about a decade too late. in 1997 this MIGHT have been clever.
hubchicElle hubchicElle 7 years
Oh is that what it means? I thought it was supposed to be a stupid attention-grabber. Yeah, who likes him, anyway?
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