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Rihanna Named the New Voice of Nivea

Rihanna Named the Voice of Nivea's 100 Year Anniversary Celebration

She has great skin and an impressive voice, and for Rihanna, now the two are coming together. As part of Nivea's upcoming centennial, Rihanna has just been named the voice of the brand's "100 Years Skin Care For Life" campaign. As part of the deal, Nivea will sponsor Rihanna in her tour starting this May. And while we'll just have to wait and see exactly how Nivea incorporates Rihanna's pipes into the 100-year festivities, what we do know is that a large-scale marketing campaign is planned and will feature events such as a skin care advisory tour. What do you think of this partnership?

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