"Anybody can wear makeup, no matter who you are," declared 17-year-old male blogger Lewys Ball in a new campaign video for Rimmel. The YouTube star, who runs the channel Looking For Lewys, is the latest boy in beauty to be tapped by a major brand. To recap: CoverGirl is working with James Charles, Maybelline has Manny MUA, and Laura Geller nabbed Alanized. Well, 2017 is definitely the year for men and makeup!
Lewys Ball may just be the most adorable of the bunch! His geek-chic aesthetic makes him seem like a modern character from Hogwarts. And he definitely nails bold brows, lush eyelashes, and dewy skin.
In the Rimmel campaign, he is seen alongside a diverse crew and longtime Rimmel ambassador Cara Delevingne. Keep reading to watch this inspiring ad and see some of his best looks!