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Sally Hershberger Supreme Head haircare line at Walgreens

Doing Drugstore: Sally Hershberger's Supreme Head

A haircut with stylist Sally Hershberger normally runs $800—that is, if you can move to the top of her waiting list and you can deal with her unusual working style. But benefiting from her hair expertise is about to get a lot more affordable. Sally (shown here with Joan Jett) is launching Supreme Head, a collection of shampoos, conditioners, and styling products. WWD reports:

The line consists of six shampoos and conditioners (with variants for thin to normal hair, normal to thick hair and wavy hair), three Style Primers (a variant for each hair type), a Shagg Spray, Star Shine, Wreck & Roll Texturing Gel, Wreck & Roll Texturizing Cream and Supreme Lift for normal to thin hair.

To find out how the Web is coming into play with Supreme Head, and to find out how much it'll cost you (you might be surprised!),

Sally, widely considered to be the inspiration for the character Shane of The L Word, is taking extra steps to make sure this is more than a vanity project. "Consumers are more savvy than to buy something with someone's name on the bottle. It has to be smarter than that," she told WWD. "Marc Anthony, Charles Worthington, Samy don't really represent a real point of difference. It is just designer. It is played out."

To combat that perception, customers will be able to go online, enter a product's UPC code, and get Sally's step-by-step instructions on creating their own hairstyles. Supreme Head will be available only at Walgreens for its first year, and as of next month, you'll be able to buy it. Shampoos and conditioners will cost $9.50, while styling products will be $12.50—far, far less than the cost of a chop from Sally herself.


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