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Sears to Add Cosmetics Counters in 100 of Its Stores

Sears might be the place you go to for paint and gardening supplies, but now you can go there for your beauty needs. Starting last month (and rolling out to 100 of its higher-traffic stores over the next few months), the company has been setting up full-on cosmetic departments.

Sears has been in the makeup business in the past, but with the successful launch of 13 full-service beauty departments in 2009, it's giving it another go with makeup brands including CoverGirl, L'Oréal, Revlon, Maybelline, and Physicians Formula. Nail care, fragrance, and skin care (such as Ahava, StriVectin, and Dermalogica) will also be sold.

And if the company's latest venture into cosmetics goes well, expect to see anywhere from 100 to 400 Sears beauty departments going up by the end of next year. Will you be checking it out?

Source: Flickr User justj0000lie

Join The Conversation
Jaime-Richards Jaime-Richards 6 years
I was just in a Sears recently — found some cute costume jewelry, actually!
GummiBears GummiBears 6 years
I haven't been inside of a Sears in over a decade.
Annie-Tomlin Annie-Tomlin 6 years
No word on whether they'll have samples and testers, but wouldn't that be great? We'll update you when we hear something. Anon 2, that's really interesting. Had no idea Canadian Sears was so different from American Sears.
Jaime-Richards Jaime-Richards 6 years
I'm uncertain on the samples, but hoping for it!
isahrangme isahrangme 6 years
wait... does that mean they'll have SAMPLES and TESTERS?! for drugstore brands?! so i can try to find exactly what matches my coloring? that's awesome! if it's just going to be a makeup section like in any other drugstore, then i agree w/ fauxcats
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